Bing Visual Search API

Deliver new experiences that enable users to search with images and gain compelling insights.

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Interpret images to build tailored visual experiences

Create compelling visual experiences through interpretation of images on a device of your choice. Enrich the search experience with visually similar images and products from your business, and use Bing Visual Search to recognize celebrities, monuments, artwork, and other related objects. Identify barcodes or extract textual information from images to provide rich insights—all through the single API.

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Find images that are similar to an image found on the Web, that Bing returned in a response, or that you uploaded.

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Finds images of products that are similar to the product seen in an image found on the Web, that Bing returned in a response, or that you uploaded.

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JSON responses are full of rich information needed by developers to implement their visual search scenario. This includes similar images, similar products, shopping sources, text recognition and more.

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  • Illustrates finding similar images.
  • Illustrates finding similar looking products.
  • Illustrates the representative JSON response for Bing Visual Search API.
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Discover intelligent context identification

Use smart identification of image content to recognize celebrities, find products, or search for related content. Bing Visual Search automatically identifies the type of picture, recognizing image context whether it is a barcode, a business card, or a product.

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Enhance product recommendations for your business

Create compelling product recommendations for your domain through visually similar images and products. For example, build a crop-free product selection experience for your users to detect and delineate fashion products automatically.

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Make your applications and devices intelligent

Add search intelligence to your apps and devices. Integrate with any image source to get annotations and information, whether using a bot, mobile device, or output from another Cognitive Service.

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Augment image understanding through OCR

Extract structured textual information to build better search results by reading the text in images using optical character recognition (OCR).

Retail Assistant or Vacation Planner with Visual Capabilities

The retail assistant or vacation planner can help your customers have interactions with your business bot and provide suggestions based on the visual information.

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A workflow illustration of how the retail assistant or vacation planner works.
  • 1 Users interact with your business assistant.
  • 2 Assistant understands context from LUIS.
  • 3 Assistant passes visual context to the Bing Visual Search API.
  • 4 Optionally Bot gets more information for user queries exclusively from your domain using the Bing Custom Search API.

Visual Assistant

Visual assistant provides rich information based on content of the image with capabilities such as reading business card, identifying barcode, and recognizing popular people, places, objects, artworks, and monuments.

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A workflow illustration of how the visual assistant works.
  • 1 Users interact with bot.
  • 2 Bot understands context from LUIS.
  • 3 Bot passes visual context to the Bing Visual Search API.
  • 4 Bot gets additional information from Bing Entity Search for rich context on people, place, artwork, monument, and objects.
  • 5 Bot gets additional information for barcodes.
  • 6 Optionally Bot gets more information on barcodes/queries exclusively from your domain through the Bing Custom Search API.
  • 7 Assistant renders similar products/destinations from your domain or provides more information around celebrity/place/monuments/artworks.
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Bing statistics add-in

Inform your strategic decisions with the Bing Statistics add-in. Quickly retrieve statistics such as your top queries, call volume, market distribution, response code summary, and many more.

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Ready to take the next step?

Explore the Bing Visual Search API v7

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Find what you’re looking for from the world-wide-web

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    Bing Web Search

    Enable safe, ad-free, location-aware search results, surfacing relevant information from billions of web documents.

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    Bing Image Search

    Add a variety of search image options to your app.

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    Bing News Search

    Turn any app into a news search resource.

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    Bing Custom Search

    An easy-to-use, ad-free, commercial-grade search tool that lets you deliver the results you want.

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    Bing Autosuggest

    Help users complete queries faster by adding intelligent type-ahead capabilities.

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    Bing Spell Check

    Help users identify and fix word breaks, slang, names, homonyms, and brands.

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    Bing Entity Search

    Enrich your experiences by identifying and augmenting entity information from the web.

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    Bing Video Search

    Add advanced video search features to your app.

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    Bing Local Business Search

    Retrieve local business search results for a place of interest

Learn more about Bing API’s from these resources