Bing Custom Search API

An easy-to-use, ad-free, commercial-grade search tool that lets you deliver the results you want.

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Build a customized search that fits your needs

The Bing Custom Search API gives you powerful ranking, a global-scale search index, and document processing with fast, simple setup. The core technology works in four steps—by identifying on-topic sites and images, providing automatic query suggestions, applying the Bing ranker, and delivering relevant search results. Adjust the parameters and access usage insights anytime.

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Create search experiences for specific domain(s) using Bing Custom Search.

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We can include more than one domain in a single Custom Search configuration.

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As with all other Bing APIs, Custom Search API also provides JSON response with familiar schema.

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Custom Search Authoring Portal helps developers to add domains, boost results, set up custom autosuggest, configure UI experience and more.

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  • Illustration of search experience on Microsoft.com domain.
  • Illustration of search experience on xbox.com domain.
  • Illustration of JSON response in Bing Custom Search API.
  • Illustration of the Custom Search Authoring portal.
An illustration of multiple searches conducted at once.

Powerful search for your domain

Define the parts of the web you want to draw from so users only see relevant results from the domains, subsites, and web pages you choose. Explore site suggestions to expand the scope of your search domain. And harness the full power of Bing’s global-scale search index to get a holistic view of searches and ranking.

An illustration of multiple search content types.

Tailored search for specific content

Create a compelling search experience for content, such as web pages, images, videos, and even autosuggested words. With Bing Custom Search, promote or filter results to drive the outcome you want.

An illustration of multiple typing searches.

Customized automatic query completions

Predefine automatic query suggestions for your content within selected domains. Help users complete their queries faster by adding intelligent type-ahead capabilities to your app or website.

An illustration of how to organize search results.

Complete control over search results

Control ranking, pinning, blocking, boosting, and demoting sites. Share your custom search instances with select individuals in your organization, and quickly test your deployments using the instance staging feature.

An illustration of customizing search settings.

Easy launch and refinement

Quickly and reliably define and adjust the parameters of your search domain without writing a line of code. Render search result layouts using a customizable hosted Bing user experience.

An illustration of listing search results.

Ad-free, commercial-grade service

Usage of the Bing Custom Search engine is ad-free, no matter how much or how little of the service you use.

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Bing statistics add-in

Inform your strategic decisions with the Bing Statistics add-in. Quickly retrieve statistics such as your top queries, call volume, market distribution, response code summary, and many more.

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Temple University logo
"Site search is a key feature for our prospective and current students and faculty. With such a rich feature set, Bing Custom Search is an excellent choice to enable our users to find what they need."
Viral M. Mehta, Director of Web and Media Services, Temple University.

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Find what you’re looking for from the world-wide-web

  • Illustration of a search icon on top of an internet icon.

    Bing Web Search

    Enable safe, ad-free, location-aware search results, surfacing relevant information from billions of web documents.

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  • Illustration of a search icon on top of an image icon.

    Bing Image Search

    Add a variety of search image options to your app.

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  • Illustration of a search icon on top of a news icon.

    Bing News Search

    Turn any app into a news search resource.

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  • Illustration of a website search box.

    Bing Autosuggest

    Help users complete queries faster by adding intelligent type-ahead capabilities.

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  • Illustration of a text search icon pointing to a text box.

    Bing Spell Check

    Help users identify and fix word breaks, slang, names, homonyms, and brands.

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  • Illustration of a search frame icon.

    Bing Visual Search

    Enable users to search using images.

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  • Illustration of a search icon on top of a box icon.

    Bing Entity Search

    Enrich your experiences by identifying and augmenting entity information from the web.

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  • Illustration of a search icon on top of a video reel icon.

    Bing Video Search

    Add advanced video search features to your app.

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  • Illustration of a search icon and a location icon on a map.

    Bing Local Business Search

    Retrieve local business search results for a place of interest

Learn more about Bing API’s from these resources