How to use AI to write product descriptions

What makes a good product description?

Whether you’re a professional online seller or you just need to get rid of a few extra items in your closet, writing the most accurate product description for your listing can mean greater chances of a sale. Plus, potentially misleading or underwritten descriptions can incur a time-consuming request for a refund or incur a hit to your selling reputation.

That’s why accuracy and honesty, along with great photos, are vital for the success of your online marketplace. A good product description will include the following elements:

• Comprehensive specifications (model numbers, usage, and application)
• Key benefits and points of interest, such as rarity
• Overall description of physical and working condition
• Details on wear and tear, physical blemishes, and/or missing pieces

A good product description also gets straight to the point with concise text that describes your item, which is even more effective if you use bullet points. You’re essentially creating a sales pitch that will attract people to your item, especially when being compared to similar products that are sold alongside yours.

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How AI-generated product descriptions can make listing easy

If you’re clearing out your closet and you have dozens of items to list, describing each one individually can consume needless time. While you might be able to copy and paste, slight variations in patterns, categories, and condition will require you to manually edit these listings.

That’s where generative AI tools come in. They can take the guesswork out of tedious, repetitive tasks and allow you to exercise your creativity in aspects that matter most, such as setting up photography lighting, choosing what to list, or researching values.

Find AI tools that allow you to input basic information, so that these tools determine which category they belong to and what kind of audience to target. What are the latest specs and features of your electronic gadgets, or what are the condition of your collectible sports cards or comic books? Among the different voices that AI can generate text in, consider conveying a formal tone for tech and medical equipment or generating an evocative description for nostalgic items like retro toys.

Certain AI tools nowadays can generate a product description from an image alone, where they’re not only able to determine what type of item is being sold (and therefore what category it belongs to) but also what blemishes or flaws they may have, which will place it in a “Condition” category. Editing the generated output of these descriptions is easy as well, in case the photos aren’t clear or if they fail to capture a certain angle.

Organize product descriptions using AI

Lastly, use generative AI to organize your listings. Type out your items that you currently have listed (or that you plan to list), and AI can generate a spreadsheet that details price, condition, how long it’s been listed, and whether it’s been paid for or shipped. You can then export these to your computer for your own records, making sure that you won’t have any late shipments or unpaid merchandise.

Ultimately, you will have the last word in honing the accuracy of your product descriptions. See other ways AI can help you out in your everyday life, whether it’s creating vacation postcards or finding your next computer.