27 Powers of Persuasion: Simple Strategies to Seduce Audiences and Win Allies
True persuasion is not about arm twisting or out-maneuvering your adversary; true persuasion is the creation of consensus from conflict or indifference. It is about taking an idea or a course of action and creating unity of purpose. Using current examples ranging from the Obama campaign to KFC, from Starbucks to the Los Angeles Angels, we can learn how to treat alternative perspectives, make the opposition feel valued and not threatened and find the way to consensus.
Speaker Details
Chris St. Hilaire is founder and CEO of three companies: Jury Impact, M4 Strategies and Quantitative Focus. An award winning message consultant for some of the most high level legal cases in America, St. Hilaire has also served as chief strategist for some of the nation’s largest political campaigns. He has provided legal and political commentary for national broadcast outlets such as NBC, C-SPAN and Fox News.
- Date:
- Speakers:
- Chris St. Hilaire
- Affiliation:
- Founder & CEO: Jury Impact; M4 Strategies