Customer Lifetime Value Predictive Model now uses Customer Profile Attributes
When crafting your marketing and sales strategies, personalizing your marketing campaigns, journeys and content to the special traits of your customer segments is an important way to drive engagement and purchases. One method for segmenting your audiences is to determine the potential value of those customers to isolate your high and low predicted value customers and personalize campaigns to reward high value customers and drive up the value of lower value customers. Artificial intelligence (AI) can be used to predict the value of customers to create segments like these.