Tag: Media
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Standing out in the Digital clutter: 4 learnings from Microsoft US social engagement
The Microsoft Customer Experience Center (CXC) is an internal organization that operates social engagement programs on behalf of over 35 core brands across the company, and the social connections that this team drives are key to how we break through the noise.
The Future of Media & Entertainment in the Experience Economy
In the era of digital transformation, the media and entertainment industry is at the epicenter of disruption.
Attentive to detail: practicing inclusive communication
Microsoft CEO Satya Nadella has frequently said that we need to change from a “know-it-all” company to a “learn-it-all” company.
Once Upon a Brand: Storytelling 101
In a study published by AdWeek, consumers were more likely to purchase – and pay a higher price for –products that were tied to a compelling story.
4 social media hashtag rules to engage across the buyer’s journey
Social media is a necessity of doing business, and contrary to what some believe, it takes a deep knowledge of content strategy to create a program that has impact.
How Microsoft uses social media to create the customer experience
The Microsoft Customer Experience Center is the foundation of our social strategy, shifting through the social chatter to identify opportunities to engage with customers.