Embracing AI to revitalize sales and catalyze growth
Groundbreaking AI-powered solutions are revolutionizing the way sellers operate, unleashing productivity and supercharging customer engagement. In this fast-paced era, customers crave nothing less than tailor-made experiences, demanding sales teams to rise to the occasion. At the same time, informed, strategic decision-making is crucial, making the business need for documentation stronger than ever.
Across the board, organizations are streamlining operations by automating mundane tasks, empowering sales teams to dedicate more time to cultivating impactful customer connections. Microsoft surveys showcase the immense advantages enjoyed by early AI adopters of Microsoft Copilot for Sales. Seventy-nine percent of surveyed sellers report that Copilot reduces administrative work, and 78% say it helps them stay in the flow of work.
With AI, sales staff can meet increasing expectations with ease and also navigate the intricate landscape of strategic decision-making with unparalleled precision. Get ready to witness the evolution of sales, where every interaction is infused with innovation and documentation becomes the cornerstone of success.
Automating tasks to improve sales outcomes
As expectations and demands increase, sellers need tools that help them work smarter. Surveyed sellers spent approximately 70% of their time on sales-adjacent duties, such as research, manually entering sales data, and other administrative tasks. Using AI to automate these tasks enhances the working environment for sales staff by reducing inefficiencies and creates valuable opportunities for deeper engagement with customers.
Sellers need customer information to tailor customer interactions effectively, and AI can generate those summaries fast. “Opportunity summary in Microsoft Copilot for Sales is a huge and important leap in our direction to save more time for our sales personnel,” says Philip Eklund, Vice President of Client Engagement Platform at Securitas.
With the ease of a prompt, sellers can recap sales meetings, craft customer emails, and receive real-time tips and answers to customer inquiries. Early adopters of Copilot for Sales report a 60% reduction in gathering, analyzing, and reporting on sales data as well as a 7% increase in close rates. AI-powered, real-time analysis helps sellers focus on meaningful customer engagement that translates directly to improved sales outcomes.
Strengthening customer relationships with AI-powered tools
AI-powered tools can help sellers meet dynamic customer needs in real time. This strengthens a seller’s most important asset: their relationship with customers. Adapting to customer needs creates the opportunity to offer additional services and can increase customer renewal and retention rates. Higher rates have the potential to lift revenue by 0.8%–1.0%, according to calculations based on internal and third-party analyst reports.
AI-generated customer insights reduce customer meeting preparation time for sellers while arming them with information tailored to each client. With better preparation and in-call guidance from AI-powered tools, sales staff are poised to boost revenue with more upsells or cross-sells for existing customers.
“Implementing Microsoft Copilot for Sales has saved time, improved skills, contributed to better work-life balance, and increased revenue by 25% in one quarter due to reduced burnout and enhanced efficiency,” says David Swenson, Business Development Director at Netlogic.
Enhancing sales productivity with existing tools
Sales staff switch between multiple software tools throughout the day, and gathering relevant information from across channels can be time-consuming. Sales agents don’t need new tools—just more efficient ways to use the ones they already have.
AI works across existing software to gather and analyze information with a user prompt. This means that sales teams can continue using familiar customer relationship management apps, such as Salesforce, ServiceNow, or Zendesk. Incorporating Copilot for Sales into existing software is a simple yet innovative solution, and the Microsoft commitment to responsible AI provides peace of mind regarding data security.
“When our sellers can reduce the time spent on sifting through multiple channels to find what matters with Microsoft Copilot for Sales, we can be more focused so that we can deliver with clients and drive our business strategy faster,” says Jennifer Ferrara, Global Business Lead at Avanade.
Investing in AI for a vibrant sales environment
Today’s selling landscape is changing at an unprecedented pace, creating exciting opportunities for sales staff to innovate and provide a superior customer experience. AI emerges as a strategic ally to give sales teams the time they need to personally connect with customers and provide the individual attention customers crave. Investing in the power of AI positions organizations to lead the way to a vibrant and secure sales future.
To learn more about Copilot for Sales, contact your Microsoft representative or visit:
