How Photobooth Supply Co. captures memories via Microsoft Surface
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Focus on: Engage Customers, Transform Products |
Do you remember what it was like to be young and inspired? With the brightest possibilities for your future fueled by your own capacity to dream, invent and create? Think back to your years in undergrad, sitting on a bench on your college campus musing about fully-financing some project—a yet-to-be-hatched endeavor full of risk and passion. Wrapped in the youthful hope of your college years, surrounded by the calming crisp of fall, it’s easy to get distracted from the textbook on your lap by fleeting dreams of starting your own business from scratch and transforming it into a successful company.
With an impressive amount of drive, and a determined passion, those wistful plans can indeed be realized. Katrina Santos and Brandon Wong, founders of Photobooth Supply Co., embarked on their own entrepreneurial adventure while in college and, with the help of Microsoft Surface, turned their budding business into a digitally-sound, wildly successful enterprise.
The beginnings of a digital entrepreneurial adventure
Originally dorm-mates and college sweethearts, the pair started a part-time wedding photography business together that continued to flourish after their graduation. Though the company was indeed successful, it was a difficult business to scale, as both Katrina and Brandon were limited by the need to be physically present at each shoot. After considering ways to address the challenge, the pair created Photobooth Supply Co., providing high-quality, portable photo booths to other photographers and entrepreneurs. The photo booths offered an extra layer of creativity and functionality for guests at weddings, galas, birthday parties, company events and so much more.
Boosting photographic creativity and empowering customers with Microsoft Surface
When searching for a digital solution to serve as the bedrock of their photo booths, Microsoft Surface was unmatched in both its affordability and premier features. Its streamlined interface offered a level of comfortability that supported users with a wide range of tech experiences, and its powerful technology supported the creation of video, animated GIFs, and advanced filters—all capabilities that were not possible with other portable devices. The device’s touchscreen was another added bonus, lending users familiarity and peace of mind with a responsive device that was easy to learn quickly, and facilitated a tangible, user-friendly, digital photography experience.
“When our customers unbox their Photobooth, they’re blown away by the fact that a Microsoft Surface Pro is powering their entire event,” says Brandon.
As Photobooth Supply Co.’s business grew through the years, their relationship with Microsoft Surface remained steadfast. Beginning with Surface Pro 2, transitioning to Surface Pro 3, and then adopting Surface Pro 4, the company effectively expanded their digital capabilities and photo booth features with each new generation of the device. From the sleek design to the technical versatility, Microsoft’s products are the perfect technology accompaniment for an enterprise that thrives on creativity, flexibility and innovation.
Microsoft’s reputation of reliability in software also translates seamlessly to their devices. Surface offers digital and technical reliability in countless different event contexts, and supports a diversity of users. Without fail, Surface allows the photo booth mechanism to deliver professional quality shots, printing photos in mere seconds or sending them to social media accounts with its Wireless Network compatibility.
A digital solution to usher Photobooth Supply Co. into the future
Unsurprisingly, the company has already sold their products to customers in more than 20 different countries—each can reach out to the Microsoft physical or online store to lend tech support and customer service if necessary. Still planning to expand their customer base even further, the business’ future includes developing customized, Windows 10-based photo booths, with the goal of securing 5,000 photo booth owners by 2020.
“Microsoft is a key part of our success,” says Katrina.
True to the company’s bold beginnings and inventive nature, the Photobooth Supply Co. team is excitedly dreaming up more ways to leverage Surface, ultimately enhancing the capabilities and features of their photo booths. With Microsoft’s inventive technology and cutting-edge features, Photobooth Supply Co. is set to continue succeeding for years to come, producing unique and memorable photography experiences for customer all over the world. Watch the video to see their entire story and learn how Microsoft Surface powers the incredible growth of this innovative company.
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