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Microsoft in Business Blogs: Business transformation

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Transforming the sales side of marketing, Learning from Leaders, Episode 7 

When it comes to compelling digital marketing, it’s not enough anymore to just have a thought-provoking ad. That ad has to spark something in the minds of the target audience, or the “members,” as Jia Hyun calls them. Hyun is head of LinkedIn’s Marketing Solutions for North America, working on the sales side of marketing.   In Episode

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Strategic Storytelling: Make heroes happen  

There’s a reason Hollywood keeps making superhero movies. The good ones not only provide 190-minutes of action-packed adrenaline, they take us through the hero’s transformational journey, a quest everyone can relate to, made larger than life. It’s thrilling. A good story inspires us, and we are left rooting for the hero and wanting to hear

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Matt Renner joins Microsoft as President of US Enterprise Commercial Sales. 

Matt Renner, a sales and technology industry veteran of more than 25 years, has joined Microsoft as President of US Enterprise Commercial Sales. US Enterprise Commercial Sales serves the largest US commercial customers by helping them deliver their digital transformation using Microsoft’s full suite of enterprise cloud offerings. Renner was most recently the Executive Vice

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Powering your finance modernization with citizen data scientists and digital upskilling 

Bob Woods | Finance Transformation Leader and Seattle Office Managing Partner, PwC Digital transformation is bringing both rapid innovation and drastic changes to the core functions of chief financial officers. When CFOs don’t adapt to these new technologies, they can’t proactively manage new opportunities including evolving workforce expectations and growing data capabilities. Forward-thinking CFOs leverage

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Realizing AI strategy with a problem-first approach 

Jomit Vaghela | Cloud Solution Architect, US EC Industry, Microsoft In collaboration with the National Association of Manufacturers In my earlier post, I discussed basics of machine learning (ML) and techniques that can drive powerful outcomes for manufacturers. Now, let’s discuss the approach for realizing those outcomes. I start every ML discussion with two questions:

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A conversation on transforming manufacturing and IIoT, Learning From Leaders, Episode 4 

The age of intelligent manufacturing is here and innovators are leading the pack by digitally transforming their organizations. In this latest episode of Learning from Leaders, Tessa Myers, Regional President of Rockwell Automation for North America, shares how she is leading digital transformation for all of Rockwell Automation’s commercial operations in the United States and

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How to build a marketing services platform: learnings from our Microsoft journey 

The exciting frontier of modern marketing calls for fast-paced execution, innovation, and return on investment, while still maintaining privacy, accessibility, and legal compliance. To deliver on that broad promise, most successful CMOs choose to invest in technology platforms to support marketing operations and automation. According to Gartner, marketing technology represents 33% of the average marketing

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Four ways the modern CHRO role is changing 

Chief human resources officers are being pressed like never before to rewrite the rules for how they recruit, develop, and engage the 21st-century workforce while simultaneously aligning talent strategy with business goals. Microsoft was excited to attend the ​ SHRM 2019 Annual Conference and Exposition and see first-hand how HR leaders are making it easier to collaborate across teams and to manage and retain talent.  Here are a few points about the changing nature of the HR industry and the role of the CHRO that stood out at

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How curiosity is transforming human resources, Learning From Leaders, Episode 3 

All too often curiosity gets a bad rap. Yet where would we be without it? That little voice that asks “how” and “why” gave us everything from fire to social media.   The urge to learn is at the heart of the Microsoft thought leadership series, Learning From Leaders. In this episode, Katie Martell’s conversation with

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A modern healthcare marketing story, Learning From Leaders, Episode 2 

When you think about healthcare, the first thing that comes to mind probably isn’t marketing. Yet as the digital age has unfolded, transforming every industry, unexpected configurations arise.   On this episode of Microsoft’s Learning From Leaders, we meet Nick Ragone, EVP and Chief Marketing & Communications Officer of Ascension, the nation’s leading Catholic & Non-Profit Health Care

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Exploring leadership in the digital age, Learning From Leaders, Episode 1 

By: Katie Martell | Unapologetic Truth- Teller and Marketing Consultant I have a reputation for being an “unapologetic truth-teller” in the world of business, and the truth of our digital age is that change is the only constant. From marketing to finance, human resources to engineering, each function is redefining its norms to keep pace