Mark Crow articles
Mark Crow
Director, US Financial Services - Insurance Industry Lead at Microsoft
Published
Maintaining the customer/agent experience under a remote model
Current events and related government mandates have created sudden and transformative changes for insurance carriers, their agents, and their customers. The resulting transition to remote work environments has disrupted traditional agent-customer interactions. How can customers and their agents continue to interact effectively, despite these challenges? As we know, many agents have long been conducting remote customer meetings over the phone and by email.
Published
Remaining Relevant: Integrating Non-traditional Data into Insurance Insights
Every day, a typical connected customer interacts with hundreds of touchpoints across brands and industries, each activity or click flowing into an ever-expanding mountain of data. Some of these brands are learning to use that data to understand their customers.
Published