Disruptive technology, apps in the cloud and modern marketing
Business Roundup: Disruptive technology, apps in the cloud and modern marketing | Business Matters
Disruptive innovation. How does a company become a disruptive force in the market and achieve runaway success? Robbee Minicola, director of Business Development at Microsoft, says the key is to “improve people’s lives — not just their technology.” She’s done that by looking deeply into people’s daily lives to suggest new technologies that are both useful and meaningful. “We want to be known for something that never existed before,” says Minicola, stating the north-star goal every creative company can strive for. For details, read more here and watch this video in which she talks about using business intelligence to go from instinct to data-driven insights.
Clear thinking about the cloud. With so many companies moving to the cloud, the question soon becomes which apps to move first. Too often, says James Staten, chief strategist, Microsoft Cloud + Enterprise, “assumptions about business value, emotion and bravado often cloud the decision process.” To guide the process, he recommends a rational methodology to maximize success. His quick-read post can help anyone who faces this decision, whether inside or beyond the IT department.
Seven marketing tactics. Marketing is a journey, not a destination. Jennifer S. Tomlinson, senior marketing manager, Microsoft Partner Network, offers seven tactics to use along the way to make the most of your marketing efforts. No. 7: “Track and measure your digital marketing efforts. Quick iteration is one of digital’s biggest advantages, so use it.” See the rest of her list here.
Business Roundup is a recurring collection of short takes on topics of interest to Business Matters readers. We hope you’ll think of it as appointment reading, a compilation of the latest thinking from Microsoft and other industry experts that might have flown under your radar.
