Michele Fisher, Author at Microsoft Industry Blogs

Marketers using AI to personalize a campaign at scale

Published October 28, 2024

4 min read

Harnessing AI to supercharge personalized marketing at scale

As we transition from hype to reality, brands are shifting from basic generative AI applications like content and tagline generation and to evaluating comprehensive business processes that leverage generative AI to accelerate timelines, unlock more value, and drive increased growth

Published June 6, 2023

5 min read

“What’s my generative AI strategy?” Microsoft is helping consumer goods brand marketers embrace the era of AI

Generative AI streamlines communication between humans, computers, and data, simplifying the work we do by enabling conversational queries across analytics, email generation, marketing content, and even retail media. It is now a critical time to put data at the core of your marketing strategy.

Retail customer picking up order in-store and checking out with customer service.

Published March 21, 2023

5 min read

Building brand loyalty and how data can guide you

Harness the power of technologies and solutions from Microsoft and key partners to help you develop and deliver unforgettable experiences that lead to lifetime loyalty.

Michele Fisher articles

Harnessing AI to supercharge personalized marketing at scale

“What’s my generative AI strategy?” Microsoft is helping consumer goods brand marketers embrace the era of AI

Building brand loyalty and how data can guide you

Explore Microsoft industry solutions