There is great opportunity for the CMO to use data from smart, connected products to create and cultivate customer relationships, and identify new opportunities from those relationships.
As the Systems of Intelligence Era is upon us, we understand the transformative benefits that machine learning and advanced analytics can bring to businesses.
In my last blog, I shared a powerful story of how ThyssenKrupp Elevator is driving an Industry 4.0-type transformation. We are observing similar kind of digital transformation within industries like agriculture, too. The Internet of Things (IoT) is changing the way we grow and cultivate our food.