Manufacturing transformed: Microsoft Dynamics 365
This begins a new blog series for the manufacturing industry. Over the next several weeks we’ll be highlighting different benefits and aspects of Microsoft Dynamics 365 for manufacturers, centering on the value that Dynamics 365 can deliver as an end-to-end combination of CRM and ERP systems combined with next-generation business applications targeted at core industry capabilities.
The future of manufacturing will be defined by the quality of investments companies are making today
In the not too distant past, efforts in manufacturing to optimize productivity and increase customer satisfaction were viewed as separate endeavors. Today, the convergence of physical and digital trends is disrupting these kinds of assumptions.
Manufacturers today care about integrated digital and physical systems, improved visibility, increased efficiency, additional flexibility, and lower costs. They want to connect equipment and factories, leveraging data from the factory floor to the customer call center to improve every aspect of their operations.
But this is just the beginning. Digitization is fundamentally changing the way manufacturers do business, enabling a customer-centric approach while optimizing operations. Digitally empowered manufacturers engage customers throughout the product lifecycle from design to field service. They sell value-add services to complement the product sales, opening new revenue streams and strengthening their customer relationships. And they are revolutionizing delivery of these differentiated services, using technology like augmented reality to combine the eyes of a technician in the field with the insights of an expert back at headquarters.
Capitalizing on these trends isn’t limited to large, well-resourced manufacturers. Across all kinds of manufacturing operations, the opportunity to digitize and transform your business has never been more accessible.
Imagine your business transformed
The Microsoft vision for supporting digital manufacturing embraces the seismic shifts in the industry today. We’ve created solutions that provide a unified and flexible approach across front office and production floor processes. Our approach enables transformation in six ways:
Optimize supply chain operations through better visibility and collaboration. By collecting, integrating, and visualizing global supply chain data worldwide, manufacturers gain better visibility into their operations from production to sales. For example, one of the world’s largest industrial automation firms found that by automating the collection and analysis of data from remote installations across the petroleum supply chain, they strengthened their competitive advantage with a faster time to market. Improved access to supply chain data is also the basis for better collaboration across production, supply, service, and sales.
Streamline the management of assets, products, and production. With a consolidated view that unifies process oversight and provides real-time insight, manufacturers can institutionalize efficiency gains and use connected devices to monitor and resolve issues remotely. One leading manufacturer of industrial robots enabled 24-hour continuous uptime using this approach. The additional insights into production and customer usage also allow manufacturers to provide value-added services like ongoing monitoring and proactive support.
Engage customers in powerful new ways. To deliver personalized and contextual engagement across any channel, manufacturers must provide customers with more visibility and build trust through fast and convenient responses. This engagement approach is built on a combination of predictive analytics, the ability to deliver value-added services at scale, and guided or self-directed service that’s relevant to customer needs. With the implementation of a connected platform for sales through service, a leading home technology manufacturer not only solved potential problems remotely before customers ever felt the impact, but provided custom differentiated offerings based on unique customer usage and purchasing history.
Transform service centers into profit centers. Thanks to the ever-decreasing cost of IoT sensors, sophisticated mobile devices, and cloud-based data aggregation, manufacturers can improve service quality and margins by offering remote monitoring and proactive maintenance services that supplement break/fix support. By more intelligently coordinating technicians equipped with mobile and virtual reality tools, companies can leverage existing expertise and minimize costly engagements. A leading tire service and manufacturing company found that by combining customer records, technician availability, and back-end inventory in a single mobile-friendly system, it could provide a seamless user experience as well as improve its service delivery.
Accelerate innovation for a competitive edge. The best way for manufacturers to pursue innovation is to 
understand their business more deeply, from customer usage through supply chain sourcing and production. With IoT-enabled parts, assets, and products, manufacturers can gain the insights needed to innovate. Data from connected products and equipment can empower developers, engineers, and technicians to collaborate. For example, teams can identify overengineered or faulty components and track product usage in the field to improve future designs. When a leading information and communication technology company implemented remote monitoring, they decreased time to production as well as accelerated the cycle of innovation using a data-driven approach.
Empower employees to work more effectively. When a company can provide 360-degree views of customer assets and work order history, technicians are empowered by a better understanding of not only the job in front of them, but of other similar and successful field service engagements. This goes hand in hand with empowering service agents to provide instant feedback, using machine learning to find and follow similar cases for successful troubleshooting, and scheduling a visit or evaluation. A leading auto manufacturer wanted to save money by unifying their siloed customer service and customer engagement while providing employees with better tools to understand customer sentiment. To accomplish this, it implemented a system to connect production and project management with their customer relationship management systems in order to deliver personalized service and recommendations to their customers.
Introducing Microsoft Dynamics 365
For manufacturers, Microsoft Dynamics 365 ends the artificial divide between CRM and ERP systems and supplements necessary capabilities with rich analytics, embedded intelligence, and the convenience people expect from consumer apps on their phone or tablet. Dynamics 365 unites the front office and the back office with a single end-to-end system for managing every aspect of your business, at the pace and scale that’s right for you. Digital transformation isn’t accomplished overnight and leveraging current investments is a key component of any successful approach. With Microsoft, you can optimize across all your processes while laying the foundation for connecting advanced technology in the future.
