Innovative London bank wants fans, not customers
Watch how Metro Bank and Microsoft Dynamics work together
Since its 2010 debut, London-based Metro Bank has been obsessed with creating the ultimate experiences in customer satisfaction. So much so, they prefer to call their customers “fans.”
Harnessing the powers of modern technology and instant communication, Metro Bank is blowing the lid off the traditional bank paradigm. “Fans” use Microsoft Surface tablets to provide information, rather than fill out paperwork. This expedites wait times, saves paper and saves Metro Bank money.
Debit cards and checks are printed immediately on-site. Open early and late, 7 days a week, 362 days per year, customer accessibility is at the forefront of Metro Bank’s priorities.
Metro Bank is able to maintain the start-up feel as it grows into a much larger organization by personalizing communications to their customers’ needs.
Cultivating brand loyalty and respecting their customers’ time and needs is what sets this rock star of a company apart. And keeps its fans coming back for more.
