Sellers rely on email to reach out to contacts when working on deals. The new email address validation feature in Microsoft Dynamics 365 Sales flags email addresses in your customer relationship management (CRM) system that are in the wrong format or have an expired or fictitious domain.
To be effective, your sales team has to trust that the leads they’re getting are of good quality and that someone else isn’t working on them. If your sellers are calling leads that are assigned to another salesperson—or that aren’t real—they’re wasting time.