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Microsoft Dynamics 365 Team articles

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Microsoft Dynamics 365 Team
Published 
4 min read

How virtual agents transform the customer experience 

We often hear the phrases customer experience and customer engagement used interchangeably. But these terms have completely separate meanings. Customer experience is a single event with the customer—a service issue, a promotion, a survey. Customer engagement is a collection of customer experiences that impact engagement such as loyalty, advocacy, and so on.