Business Decision Makers Published September 24, 2015 2 min read Account-based Marketing is Making a Comeback in Today’s Digital World Back in the 1990s, alongside such classics as ‘N Sync, the bowl cut, and Geocities web pages, a little strategy called account-based marketing (ABM) was born.
Business Decision Makers Published September 17, 2015 2 min read The Marketing Cloud and the Dawn of the Digital Marketer Okay businessmen and women, in the immortal words of Samuel L. Jackson, hold onto your butts [CD1] .