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On March 16, 2022, Microsoft announced the evolution of the Microsoft Partner Network Program to the Microsoft Cloud Partner Program (MCPP) effective October 3, 2022.
As part of this transition, Microsoft has evolved their partner personas as well as the resources available throughout the partner journey.
Microsoft has simplified key partner journeys to help partners navigate the Microsoft partner ecosystem of innovative programs, services, and the tools designed to drive growth and profitability.
Key partner benefits include:
- Partner enablement to support innovation and growth
- Expanded capability to create value in-market, connect with customers and win new business
- Benefits specific to solutions partner designations
Microsoft resources by persona type
Microsoft has crafted these personas to better align with partners and the tools and resources they need making it easier for all partners (including new) to get to market faster and more efficiently. This is just a small sample of what is available to each of the persona types.
Persona 1 (click here to access Persona 1 resources slide)
I’m a partner that provides services and want to learn about Microsoft’s ecosystem of programs, services, and tools.
- Partner Essentials: How to succeed as a partner
- Learn more about the new solutions partner designations that are aligned with the Microsoft Cloud
- Go-To-Market faster and grow your cloud business with efficiency with indirect provider partnerships: Cloud Solution Provider program
Persona 2 (click here to access Persona 2 resources slide)
I’m a partner that provides services and want to deepen my capabilities and achieve faster
growth.
- How to leverage the Microsoft ecosystem for meaningful growth | Partner Success Guide
- Provide better technical support to your customers
- Learn how to showcase your solution directly to customers, build customer trust, and create strategies for better-together selling
Persona 3 (click here to access Persona 3 resources slide)
I’m a partner that is interested in publishing software solutions and want to develop, publish, and market my application.
- Get started on your ISV membership journey
- Explore the benefits of Microsoft for Startups Founders Hub
- Gain Training and enablement resources
Persona 4 (click here to access Persona 4 resources slide)
I’m a partner that provides software solutions and want to gain scalability and agility through enhanced Microsoft support.
- Benefits of being a Microsoft ISV – Developing Strategic Alliances and Partnerships with Tech focus
- Build for the future. How Azure can help ISVs differentiate their business
- Boost offer visibility and incentivize sales through marketplace
In Summary
These one-stop shop resource templates by partner persona enable Microsoft partners to self-identify and quickly locate resources mapped to key steps in the partner journey. The benefit being partners are able to grow customer accounts and scale more efficiently in terms of GTM with Microsoft.
Related posts
- How to become a Microsoft partner – US Partner Community Blog – Microsoft
- How to leverage the Microsoft ecosystem for meaningful growth | Partner Success Guide – US Partner Community Blog – Microsoft
- Partner Essentials: How to succeed as a partner – US Partner Community Blog – Microsoft
- Develop or Migrate Your App (microsoft.com)
- Benefits of being a Microsoft ISV – Developing Strategic Alliances and Partnerships with Tech focus
- Build for the future. How Azure can help ISVs differentiate their business
Join the conversation
Be a part of this conversation as it emerges – join Microsoft and other US partners in the US Partner Zone within the Microsoft Partner Community!
