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There’s a lot to say about how being recognized as a winner of the Microsoft Partner of the Year Awards provides significant benefits beyond a website badge or a title of honor. If you are still on the fence, you can still submit your nomination by April 5, 2022, at 6pm PST!
We’ve heard from past winners about how being recognized as a Partner of the Year Award winner has led to greater business opportunities, boosted recognition throughout the Microsoft ecosystem, and given them an edge in differentiating in the market. We wanted to share more about these benefits in their own words.
Greater trust & respect among customers
Partner of the Year Award winners report receiving greater trust and respect among customers, thanks to the esteem of the awards.
“We all know that trust is the cornerstone of every relationship,” explained Matt Jackson, VP of Consulting at Insight, the POTYA winner for Migration to Azure category. “Trust is hard to build, which is why the Partner of the Year Awards at Microsoft are so important for our business.”
“Externally, not only do we have great customer references to share, but now we also have a proof point,” says Marcel Narish, VP of Sales & Marketing, Hitachi Solutions, the Dynamics 365 Field Services category winner. “That level of recognition from our partner, Microsoft, is invaluable when we’re in discussion with prospects.”
This trust also provides a foundation for deeper collaboration and customer retention at a time when customer mobility is at an all-time high.
According to Mauricio Astacio, Senior Director, Cloud Partner Group with Hashicorp, Azure Open Source category winner, the impact of this recognition extends beyond the company itself. “It validates the choice that thousands of practitioners make every day to standardize on our tools,” he said. “The credibility that this award brings to Hashicorp within the developer community means that thousands of enterprises using our open-source tools on Azure can confidently make greater investments in both our solutions and their journey to Azure Cloud.”
Prestige & increased recognition across the ecosystem
In addition to strengthening relationships with customers, Partner of the Year Award winners enjoy increased recognition from Microsoft and the partner community. Winners point out that the prestige that comes with these awards opens the door to business opportunities.
Hitachi Solutions’ Narish sees it this way: “Microsoft continues to grow – that means more Microsoft team members to meet.” Holding the title of POTYA winner? “What a great introduction!”
“[The award] gives us that instant credibility that we can go into any conversation knowing that – whether it’s a client, a partner, or someone in the Microsoft field – that they can trust us with their most important business or technology challenge,” explained Jackson of Insight. “For us, it’s really that stamp of approval that builds trust instantly and allows us to grow our business.”
A powerful point of differentiation
The Microsoft Partner of the Year Awards represents the best-of-the-best across more than 100 countries and regions around the world. It’s no wonder, then, that recognition as a top partner in one or more of than 58+ categories creates a powerful point of differentiation in the market.
“Being awarded healthcare partner of the year has validated our vision as a 100% dedicated Microsoft partner,” said Steven Balusek, Senior Vice President of Global Solutions Development with Quisitive, the Microsoft POTYA winner for the Healthcare Industry category.
“Our growth has been fueled by leading with industry-focused solutions and aligning those solutions with Microsoft’s industry clouds and field teams,” continued Balusek. “Our healthcare solution specifically built upon Dynamics 365 and Azure enhanced business operations across the care continuum to allow healthcare workers to do what they do best: treating patients.”
Greater trust among customers, increased prestige among the Microsoft ecosystem, and a powerful point of differentiation to stand on in the market – these and more are the benefits that come with claiming your place as a Microsoft Partner of the Year Award Winner.
Still on the fence? Marcel Narish of Hitachi Solutions has this bit of encouragement: “Have fun sharing your story this year. Whether any of us become finalists, it’s a great way to share successes with your community!”
Claim your place on the Partner of the Year Awards podium!
Your organization could be the next Microsoft Partner of the Year Award winner! With the submission deadline looming, don’t wait to submit your nomination to be considered.
Final submissions are due April 5, 2022 at 6:00 PM Pacific Time. This could be your year to be celebrated and recognized for your hard work, success, and innovation.
Hear more what partners had to say about winning:
Advice, tips, and inspiration
For tips and inspiration to help you build a stellar nomination, check out the resources below for advice from past judges, storytelling tips from an expert writing coach, and details about past award winners.
- POTYA judge’s advice for a winning entry | Microsoft Partner of the Year Awards
- How storytelling defines winners | Microsoft Partner of the Year Awards
- Celebrate your social impact with Partner of the Year Awards and #BuildFor2030
- Get inspired by past POTYA winners
We look forward to receiving your nominations. Be sure to finish and submit yours today so you don’t miss out on the opportunity to be the next Microsoft Partner of the Year!
