January 13, 2022

Start your guided journey to building on Azure

The Azure Partner Builder’s Program (APBP) was created to help ISVs navigate the challenges when building, migrating, or modernizing applications by providing a guided experience via curated content, resources, and exclusive opportunities. It gives you the tools you need to build innovative applications on Azure, migrate existing applications, and bring your solutions to market.

Why build on Azure?

Customers want to build on a trusted cloud. Ninety-five percent of Fortune 500 companies trust Microsoft as their security cloud provider.¹ They also want best-in-class technology. With Azure you can build applications quickly, scale for peak demands, migrate with built-in tools, and be confident that your application uses the latest cloud-native technology.

And now, partners that build on Azure can see more impact to their bottom line. Marketplace transaction fees have been lowered to three percent, and Microsoft just launched new functionality to help ISVs find new customers by incentivizing Cloud Solution Provider (CSP) partners to help scale your marketing efforts.

To learn more, visit the Azure Hub for ISVs. And read our earlier blog series on how Azure can help you build future ready and differentiate your business.

What are the benefits of being an APBP member?

As a member of the Azure Partner Builder’s Program, you’ll receive the following benefits when building your solution.

	Personalized guidance on building and selling Azure solutions, including: If you’re a qualifying APBP member that meets specific requirements, you may be eligible for migration support from Microsoft engineers through FastTrack, or eligible for a Marketing consultation. See programs and eligibility requirements here. Assistance understanding the process of connecting to CSP partners to help extend your sales reach. Guidance navigating Microsoft Partner Network benefits.
	Hands-on experience at exclusive Azure technical events Learn about cloud-native technology from Azure specialists, self-guided content, and practical hands-on training.
	Members-only invitations to monthly technical and marketing office hours with Azure specialists

Next steps

Read part two in this series, where we talk about the benefits of publishing your solution in the Microsoft commercial marketplace; how to extend your reach by connecting with CSP partners; tapping into the benefits of Marketplace Rewards; and more.

To learn more about the Azure Partner Builder’s Program now, sign up for the webinar. And if you haven’t already become an APBP member, join today!

¹ Microsoft Internal Research