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Discover how business leaders are driving impact with AI
In this study from IDC sponsored by Microsoft, learn how business leaders are using generative AI to achieve significant returns on investment across different functions and industries.
The return on investment for generative AI is $3.7x per $1.
Generative AI usage grew from 55% in 2023 to 75% in 2024.
Most organizations will trend towards custom AI in 24 months.
Explore business outcomes
Find information quickly
Rapidly sift through documents, identify key details, and save hundreds of hours searching for information.
Code faster with real-time suggestions
Easily write, assess and update code to problem-solve for new projects and entire communities.
Craft, summarize and respond in seconds
Summarize reports, create detailed summaries and send messages with accuracy and concision.
Service high demand
Rapidly process requests, manage traffic in peak seasons, and eliminate human error through automation.
Detect advanced threats in real-time
Respond to incidents, disrupt in-progress attacks, and simplify compliance and reporting through active alerts.
Generate data-driven product proposals
Use AI to analyze massive amounts of data and automatically create evidence-based product proposals.
Simplify customer interactions
Answer free-form questions, provide dynamic responses, and give guidance that reduces the need for follow-up.
Target campaigns based on customer data
Align workflows to customers’ online behavior to enable a personalized experience at every touchpoint.
Train AI to track trends
Curate items with shoppers based on knowledge of the latest trends—all while representing your brand’s voice.
Process data at scale
Handle massive volumes of data to detect suspicious activity and safeguard against bad actors at scale.
Make discoveries in weeks, not years
Leverage supercomputing to accelerate the exploration of complex fields and disciplines.
Analyze conversations in real-time
Process voice samples from conversations within seconds to provide actionable information for decision-making.
Find information quickly
Bayer employees discover productivity and collaboration benefits using generative AI and Microsoft Copilot
A leader in life sciences for 160 years, Bayer has more than 100,000 employees working toward its mission of “Health for all, hunger for none.” Bayer employees are using emerging technologies, including generative AI and Copilot, to contribute to feeding a growing global population and helping people lead healthier, disease-free lives. After looking into the topic of generative AI at Bayer, more than 700 areas of application were collected, and that number is growing.
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Code faster with real-time suggestions
Code faster with real-time suggestions
HP embraces GitHub Copilot, boosts software innovation and speed
Wanting to provide more integrated value across its devices, software, and services ecosystem, HP has been transforming its approach to software development—including the developer toolchain, management platforms and applications that support HP’s developer community as it builds solutions to meet the changing needs of modern consumers.
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Craft, summarize and respond in seconds
Craft, summarize and respond in seconds
‘The only way’: How Copilot is helping propel an evolution at Lumen Technologies
The marketing teams faced a near-impossible challenge: Create a website or brochure and social media posts for a product, all within 40 minutes.
This was no regular work assignment for the employees at Lumen Technologies. The products were made up — indestructible clothing for parents, an inflatable car, a dream recorder — and the teams were relying on Microsoft Copilot to spark some quick creativity. As the clock ticked, the teams competing in Lumen’s inaugural “Copilot Olympics” used the AI-powered productivity tool to help with everything from creating images to developing product concepts.
This was no regular work assignment for the employees at Lumen Technologies. The products were made up — indestructible clothing for parents, an inflatable car, a dream recorder — and the teams were relying on Microsoft Copilot to spark some quick creativity. As the clock ticked, the teams competing in Lumen’s inaugural “Copilot Olympics” used the AI-powered productivity tool to help with everything from creating images to developing product concepts.
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Service high demand
Service high demand
Cineplex drives digital transformation with Power Automate (RPA) led by citizen developers
Cineplex Inc. is a leading media and entertainment company that welcomes millions of guests through its 170+ cinemas and entertainment venues. Cineplex operates in three main sectors: Film Entertainment and Content, Amusement and Leisure, and Media. In this story, you’ll learn how Cineplex has begun to digitally transform their business using Power Automate, beginning from one department to becoming an enterprise-wide initiative, achieving:
· Actuals savings of over 2,600 hours of manual work from 7 automations in production over a 4-month period (over 8,000 hours of annualized savings)
· 40+ automation opportunities identified and under development with an additional 7,000 hours of potential time savings
· Increased process efficiency by 92%
· Actuals savings of over 2,600 hours of manual work from 7 automations in production over a 4-month period (over 8,000 hours of annualized savings)
· 40+ automation opportunities identified and under development with an additional 7,000 hours of potential time savings
· Increased process efficiency by 92%
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Detect advanced threats in real-time
Detect advanced threats in real-time
Oregon State University protects vital research and sensitive data with Microsoft Sentinel and Microsoft Defender
Oregon State University (OSU), an R1 research-focused university, places a high priority on safeguarding its research to maintain its esteemed reputation. In the spring of 2021, OSU experienced an extensive cybersecurity incident unlike what they had seen before. After initiating their first full incident response, OSU found criminal efforts underpinned the incident. This took a large amount of manual work and luck to avert potential problems, highlighting a need for improved security measures. The cyberattack revealed gaps in OSU’s security operations, specifically that their tools were not sufficient against the threats they were confronting. In response to this incident, OSU created their Security Operations Center (SOC), which has become the centerpiece of the university’s security effort.
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Generate data-driven product proposals
Generate data-driven product proposals
ITOCHU uses Microsoft Fabric and Azure AI Studio to evolve its a data analytics dashboard into a service delivering instant recommendations
In May 2023, ITOCHU Corporation (“ITOCHU”) launched a cross-company task force to promote the use of generative AI across all businesses. This included incorporating generative AI into FOODATA, a data analytics dashboard which the ITOCHU Food Company provides to customers. ITOCHU is using Azure OpenAI Service and Azure AI Studio to evolve its data analytics dashboard into a service that provides immediate recommendations by automatically creating evidence-based product proposals. The corporation has already forged more than 70 ideas for using generative AI and has begun developing a data integration platform to bring these ideas to fruition. Microsoft Fabric is a front-runner for this platform for its potential to leverage retrieval-augmented generation (RAG) in higher quality generative AI responses.
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Simplify customer interactions
Simplify customer interactions
H&R Block simplifies tax preparation with a powerful AI tax assistant, built using Azure AI
H&R Block wanted to give online tax filers a better experience. The trusted tax preparation company envisioned using generative AI to create an easy, seamless process that answers filers’ tax questions, maintains safeguards to ensure accuracy, and minimizes the time to file. Valuing Microsoft’s leadership in security and AI and the longstanding collaboration between the two companies, H&R Block selected Azure AI Studio and Azure OpenAI Service to build a new solution on the H&R Block platform to provide real-time, reliable tax filing assistance. AI Tax Assist combines nearly 70 years of trusted tax expertise with the latest advancements in AI technology from Microsoft Azure OpenAI to streamline and simplify the tax preparation process for millions of H&R Block clients.
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Target campaigns based on customer data
Target campaigns based on customer data
Customers travel smart with Apollo and Dynamics 365
Part of the European travel leader DERTOUR Group, Apollo is among the Nordic region's leading tour operators planning, booking, and arranging vacation and business trips for more than one million travelers annually. Whether it’s a relaxing beach holiday or an exciting city stay, Apollo’s network of tour operators, hotel brands, destination agencies, and business travel experts pair unparalleled service with expert knowledge to land its customers the trips of their dreams.
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Train AI to track trends
Train AI to track trends
ASOS uses Azure AI Studio to surprise and delight young fashion lovers
United Kingdom–based ASOS is a destination for fashion lovers in their 20s, that continuously explores technology options to enhance the customer experience. The company delivers inspiration to its customers, along with a catalog spanning thousands of products through powerful computing capabilities and a vast recommendations engine built on Microsoft Azure. With the recent prevalence of generative AI platforms like ChatGPT, ASOS recognized a triple opportunity to expand its business model, enrich its technology infrastructure, and meet the modern tech expectations of its young customers. ASOS used Azure OpenAI Service and Azure AI prompt flow with ChatGPT language models to rapidly develop and test an Azure OpenAI-powered customer experience that helps customers discover new looks.
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Find and sort information quickly
Collect and analyze data at scale
Kinectify fights financial crime in the gaming world with Microsoft Azure
The modern gaming industry must protect itself against illegitimate activity. Kinectify, an anti-money laundering (AML) risk management technology company, uses its modern AI-powered platform to collect and analyze millions of daily transactions to detect suspicious activity. Kinectify has been able to build its scalable, robust, Microsoft Azure–powered AML platform with a seamless combination of Azure Cosmos DB, Azure AI Services, Azure Kubernetes Service, and the broader capabilities of Azure cloud services.
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Make discoveries in weeks, not years
Make discoveries in weeks, not years
Discoveries in weeks, not years: How AI and high-performance computing are speeding up scientific discovery
Computing has already accelerated scientific discovery. Now scientists say a combination of advanced AI with next-generation cloud computing is turbocharging the pace of discovery to speeds unimaginable just a few years ago.
Microsoft and the Pacific Northwest National Laboratory (PNNL) in Richland, Washington, are collaborating to demonstrate how this acceleration can benefit chemistry and materials science – two scientific fields pivotal to finding energy solutions that the world needs.
Microsoft and the Pacific Northwest National Laboratory (PNNL) in Richland, Washington, are collaborating to demonstrate how this acceleration can benefit chemistry and materials science – two scientific fields pivotal to finding energy solutions that the world needs.
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Analyze conversations in real-time
Analyze conversations in real-time
Canary Speech analyzes conversational speech in near real time, innovating healthcare with Azure
Traditional health tests and biomarkers have their limitations, from collection speed to potential biases. Canary Speech aims to address these challenges and revolutionize patient care with vocal biomarker technology and Microsoft Azure. The company uses Azure AI infrastructure and other Azure services to process voice samples from conversations between patients and clinicians within seconds, providing actionable real-time information to assess and monitor for early disease detection. Reaching thousands of patients, Canary Speech can now train new vocal models in as little as two months and handle millions of transactions per month with Azure.
Explore resources for understanding AI
Explore the stages of value creation
Learn to develop an AI strategy roadmap while navigating the five stages of AI value creation—exploring, planning, implementing, scaling, and realizing—to achieve your business goals.
Transform your business
Watch leaders from Microsoft discuss the key drivers for AI success across industries.
Build a foundation for success
Accelerate your company’s journey and learn how to get started with the pillars of AI success.
Discover a new way to work
Learn how AI unleashes creativity, unlocks productivity, and up-levels skills at work.
Build value-driving solutions
See how companies are getting results by building solutions that use AI to increase business impact.
Assess your AI readiness
Use our assessment to find out how ready your business is to drive impact within the five drivers of AI value.
Get guidance on AI solutions
Discover solutions that infuse AI across your business to increase value and manage costs.
See AI use cases in business
Bring AI to your business to boost productivity, optimize efficiency, and create new business value.
Explore AI trends at work
View insights from the 2024 Annual Work Trend Index from Microsoft and LinkedIn.
Discover AI’s global impact
Discover the progress Japanese companies are making in integrating AI across sectors.
See AI’s impact on modern work
Understand the steps and benefits of generative AI across the organization from sales to security.
Witness AI in action
Get the latest news on how companies around the world embrace Microsoft AI capabilities.
A year in review
Explore how AI solutions are driving impact for businesses and empowering human achievement.
See results with Microsoft AI
Learn how customers are driving results for their organizations using Microsoft AI.
Grow your business with trustworthy AI
Discover how safe and secure AI business practices can enhance performance and effectively drive impact.
Keep technology safe
How red teams look at risks of an AI system to identify and reduce potential harm.
Advancing AI responsibly
Learn how Microsoft is bringing a greater diversity of voices to the conversation on responsible AI.
Measurement keeps AI on track
Discover how measurement—defining and assessing risks in AI and ensuring solutions are effective—examines how generative AI interacts with people.
Developing AI safely and ethically
Learn ways to address top concerns with responsible AI practices and tools.
Understanding generative AI and safety
Learn AI terminology and discover strategies to mitigate risk and harness the potential of AI.
Build your AI skills
Explore how to develop the skills needed to accelerate AI implementation.
Explore the learning path
Transform your business with resources for planning and scaling AI projects.
Learn skills for leveraging AI
Develop foundational skills to help people leverage AI to learn, work, and connect.
Understanding AI technology
Learn to quickly define AI in simple terms that anyone can understand, regardless of their skillset.
Learn essential AI terms
Discover ten of the key terms that define and describe generative AI.
Foundational AI concepts
Build your generative AI fluency and grow your knowledge.
Investing in AI skill building
Discover how to build AI skills to supercharge performance with Microsoft Learn.
Sustainable by design: Innovating for energy efficiency in AI, part 1
See how we’re advancing the energy efficiency of AI and honoring our sustainability commitments by applying machine learning to the management of cloud and AI workloads.
Reach athletic goals with AI
Learn how athletes are using Microsoft tools for generative AI, research, and data analysis.
Using cloud technology in art
Learn how Framestore enhances their artistry and explores new territories in creativity with AI.
Improving cancer screenings with AI
See how Volpara uses AI to evaluate image quality of mammograms captured at a breast imaging center.
Using AI in education
Explore stories from students, parents, and educators who work to use AI responsibly.
Researching with AI
Discover how leaders and researchers are using AI technology to create positive change in the world.
Building for accessibility
See how engineers like Anton Mirhorodchenko overcome accessibility issues in their work.
Innovating at the speed of AI with industry solutions
See how Microsoft’s investment in industry-specific solutions enables businesses to adopt AI.
Using AI in healthcare
Discover why AI is becoming an essential component of high-quality, cost-effective healthcare.
Manufacturing with AI
Discover how manufacturers are approaching AI adoption in this new report.
Adopting AI in retail
Learn how retailers around the globe are embracing AI-enabled tools to increase business value.
Banking with AI
Learn how AI helps banks deliver high-quality customer experiences and improve financial services.
Using AI in industry
Learn how three businesses are using Copilot today to drive productivity, innovation, and business results.
Discover solutions by industry
Increase business value, prepare for the future, and empower your workforce with industry-relevant capabilities.
Explore Microsoft’s AI journey
- Empower your HR leaders to streamline, manage, and optimize processes through generative AI.
- See how Microsoft’s legal team is leading efforts navigate the use of generative AI and use it to transform the way they work.
- Explore how Microsoft is using AI to help make every customer’s experience exceptional.
- We’ve spent the past 18 months helping both our customers and our own employees develop Copilot as a daily habit. Explore successful strategies for adoption.
- Seven functional leaders share data and insights on what they’re learning—and how AI can help future-proof any organization.
Secure, scalable, and successful AI across every industry
Join the tens of thousands of organizations to improve communications, streamline operations, and bend the curve on innovation.
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Work smarter with Microsoft 365 Copilot
Turn your words into a powerful productivity tool with your AI assistant for work.
Customize Microsoft 365 Copilot for your unique needs
Design intelligent, actionable, and connected AI assistants for employees and customers.
Build and deploy your own AI solutions
Build your own solutions and lead your market with multimodal and generative AI.
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