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Publish to the Marketplace

Explore this comprehensive content library to learn how to create transactable offers and reach more customers in the Microsoft commercial marketplace. For more support, join ISV Success—an offer that helps you build, publish, and grow faster.
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Discover on-demand content designed to help you thrive in the marketplace

Get step-by-step guidance for building SaaS, Azure Managed Apps, Kubernetes, and Virtual Machine offers.

Learn how to choose the right offer type

The first step to publishing your app in the Microsoft commercial marketplace is choosing the right offer type for your listing. Check out these resources to discover how to select the right offer type for your app and find out more about transactable offers.

Watch now Learn more about transactable offers
Flowchart for publishing an app

Learn how to create SaaS offers

Walk through on-demand content, learning modules, and videos to learn how to build and publish your SaaS offer, choose pricing and billing options, and simplify the customer experience.

 

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SaaS Overview

This video offers a technical overview of #Microsoft Azure Marketplace SaaS offers. It shows what you need to get started creating a SaaS offer of your own.

Video PDF

SaaS Offer Technical Overview

Watch a deep technical overview of how SaaS offers work in the Microsoft Azure Marketplace. Learn how the API flows and interactions should work and how to build your landing page. Topics include the following.

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Purchasing a Private SaaS Plan

This video shows how to subscribe to private SaaS plans in the #Microsoft Azure Marketplace. Topics include the following

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Purchasing a SaaS offer from the Azure Marketplace

This video demonstrates the customer purchasing process when subscribing to a SaaS offer from within the Azure Marketplace.

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Purchasing a SaaS offer from AppSource

This video demonstrates the customer purchasing process when subscribing to a SaaS offer from within the AppSource storefront.

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Publishing a SaaS Offer

This video shows how to publish a SaaS offer in Partner Center. It covers creating an offer, adding a plan, and publishing it live. It also explains how developers can use a sandbox to test and develop the landing page and webhook.

Video PDF

Publishing a Private SaaS Plan

Publishing a Private SaaS Plan

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Azure AD Application Registrations

This module covers app registrations for Azure AD. We need them to authenticate to Azure AD for the landing page. Watch this video to learn how to set them up. Also, learn how to download reports in CSV and PDF formats.

Video PDF

Using the SaaS Offer Fulfillment API

See the SaaS Fulfillment API in action as we send it through its paces using Postman. You’ll learn how to authenticate with Azure Active Directory, resolve and activate subscriptions just like your Landing Page does, and see many other features of the API.

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The SaaS Client Library for .NET

Want to use SaaS APIs with .NET? Try the SaaS Client Library! It's a .NET package that makes your life easier. Install it and see for yourself. This module shows you how.

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Building a Simple Landing Page in .NET

This module teaches you to make a landing page with C#, ASP.NET MVC, and Razor views. You'll use the SaaS Client Library for .NET for the page features.

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Building a Simple Landing Page in .NET

This module teaches you to make a landing page with C#, ASP.NET MVC, and Razor views. We use the SaaS Client Library for .NET to add some cool features.

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Building a Simple SaaS Publisher Portal in .NET

This video demonstrates a publisher’s portal for SaaS subscriptions. The technology stack is C#, ASP.NET MVC, and Razor views. We use the SaaS Client Library for .NET for portal functionality.

Video PDF

SaaS Webhook Overview

Watch this before coding your own webhook! This video covers the SaaS offer webhook, a HTTPS endpoint that: enables specialized features for SaaS offers, sends POST events about the offer status, follows different flow models for requests, and shows possible webhook architectures.

Video PDF

Implementing a Simple SaaS Webhook in .NET

This code-heavy module focuses on the fundamentals of implementing a SaaS offer webhook as an Azure function using .NET. Concepts are presented in such a way as to be architecture and technology stack agnostic.

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Securing a Simple SaaS Webhook in .NET

This module covers SaaS offer webhook security techniques and code implementations. It uses the Azure function and .NET code from the previous module, but the concepts apply to any architecture and stack.

Video PDF

SaaS Metered Billing Overview

This module presents the fundamentals of billing through the marketplace based on usage, or metered billing. It covers several areas of metered billing including the following.

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The SaaS Metered Billing API with REST

We exercise the SaaS Billing REST API using Postman to illustrate how the API works. You’ll learn how the inputs to each API event and how to use the results, and finally how to invoke usage events in the metering API itself. This module is primarily demo

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Try hands-on SaaS labs

Walk through every step of creating a test SaaS offer, from building to publishing your app.

Go to the labs

Move faster with the SaaS Accelerator

Publish your SaaS offer in hours instead of days with this powerful community-led resource.

 

Learn more Go to the SaaS Accelerator

Mastering the SaaS Accelerator

The SaaS Accelerator provides a fully functional community-led SaaS reference implementation for those interested in publishing transactable SaaS offers in Microsoft's marketplace in hours instead of days.

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SaaS Accelerator introduction

This short video introduces the SaaS Accelerator, a tool for integrating your SaaS offer with the Microsoft commercial marketplace. This powerful solution meets all the technical requirements for SaaS offers in the marketplace and more! Learn about the SaaS Accelerator and how you can get started in under 15 minutes without writing code.

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SaaS Accelerator hands-on tour

This introduction to the accelerator demonstrates the SaaS Accelerator's core capabilities showing why it may be a good choice for your marketplace SaaS offer. In three short demos, this video shows its fundamental capabilities.

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Try hands-on SaaS Accelerator labs

Progress through these labs designed to help you understand, install, use, and customize the SaaS Accelerator project.

Go to the labs

Learn how to create Azure Managed Application offers

Check out these resources to learn how to set up your Azure Managed Application offer from start to finish, decrease your onboarding time, and go to market faster.

Get the course slides
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Managed Applications overview

This module introduces Azure Applications and Managed Applications at a high level. It also covers the difference between private and public Managed Applications. If you are looking to understand the basic value proposition and architecture of Managed Applications this video is for you.

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Managed Application deployment options

This module examines the different deployment modes for Managed Applications. Managed Apps may be configured in different ways for both publisher and customer access to the Managed Resource Group. Use this video to learn the implications of this and choose the right deployment mode for your application.

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Try hands-on Azure Managed Application labs

Progress through these labs to practice creating a test Azure Managed Application offer from start to finish.

Go to the labs

Learn how to create container offers for Kubernetes apps

Find out how to create transactable container offers designed for deploying solutions into Azure Kubernetes Service within the customer's subscription.

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Container offer for Kubernetes apps overview

This video introduces Container Offers for Kubernetes Applications, a transactable offer type in the Azure Marketplace. After viewing this module you’ll understand the terminology used in this marketplace offer type and gain a deeper understanding of publishing one. Present in this module are the following sections.

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Container offer billing overview

How to price and bill your solution is such a commonly visited topic that we’re providing a quick module on the subject. In this module you’ll learn about transactable offers, the pricing models for container offers, and the nomenclature of offers and plans.

Video PDF

Container offer technical overview

This module provides a comprehensive overview of Container offers for Kubernetes apps. Topics include the following.

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Deploying solution images to an Azure Container Registry

This hands-on demo introduces the application to be throughout the course and shows preparing an Azure Container Registry. Finally, you’ll see how to push your solution’s images to your own ACR. Sections include the following.

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Scanning container images for vulnerabilities

In this comprehensive demo you’ll learn how to identify vulnerabilities in your images that can prevent your Container offer from passing certification. Not only will you see Microsoft Defender for Cloud in action, but you’ll see how to patch a container and prepare its’ image for publication to an ACR so that it no longer contains vulnerabilities.

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Preparing CNAB bundle artifacts

In this hands-on module, learn about the artifacts needed to create your final CNAB bundle. This video explores what they are and looks at some details in each. You’ll see the following.

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Generating the CNAB bundle

This module demonstrates the process of creating a CNAB bundle for publication to the Microsoft commercial marketplace. This video is primarily on the command line and shows using the publicly available CNAB bundling tool available from the Microsoft public Azure Container Registry.

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Create a container offer in Partner Center

In this all-demo module, you’ll see what is needed to create a Container Offer in Partner Center. The demo walks through all sections of creating an offer except for creating plans. Plan creation is shown in the next video of the course.

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Subscribe to a Kubernetes app in the Commercial Marketplace

In this brief demo, you see how customers purchase a Kubernetes app and deploy it into their K8s cluster. You’ll see the process from marketplace to deployed and running application.

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Unsubscribe from a purchased Kubernetes app

In this walkthrough video, you’ll see how to get rid of an application you may have purchased, and stop being billed for that app. We use the command line with the az CLI and KubeCtl to perform these operations.

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Securing virtual machines and containers for certification

The last thing you want is to create and publish an offer only to have it fail Microsoft’s certification process. This module provides important tips and effective practices for securing virtual machines and containers before publication to the Azure Marketplace, so your offer makes it through certification the first time.

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Try hands-on Kubernetes labs

Practice creating a test Kubernetes offer, from building your app to publishing it to the Microsoft commercial marketplace.

Go to the Kubernetes labs

Learn how to create Virtual Machine offers

Explore on-demand content, get step-by-step guidance, and watch demos to learn how to build and publish a new Virtual Machine offer to the Microsoft commercial marketplace.
If you’re not sure where to start, go to:  

Virtual Machine Offers Learning Path
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Creating Virtual Machine Offers Overview

This introductory module takes you from start to finish in creating and publishing virtual machine offers in the Microsoft commercial marketplace. Get an overview of the process from beginning to end before embarking on the more technical details in later modules.

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Partner Center Overview

Learn about creating your offers in Partner Center, including private plans, CRM integration, and more.

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Try hands-on Virtual Machine offer labs

Walk through the entire process of creating and publishing a Virtual Machine offer on the Microsoft commercial marketplace.

Go to the labs

Learn how to manage your offers in Partner Center

Discover how to create, publish, and manage your Microsoft commercial marketplace in Partner Center.
If you’re not sure where to start, check out:

Partner Center Learning Path
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This module introduces the similarities and basic details of each to help you decide which feature is best for you.

Private offers vs. private plans When you want to sell solutions to a customer at a private negotiated price point, you can use two features of the marketplace. These features are private offers and private plans. You should understand the difference between them well, so that you can choose the best technique for offering custom pricing to individual customers.

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Private offers for customers overview

Private offers for customers overview Learn how private offers work for marketplace publishers who want to offer them directly to customers. You will learn how private offers work in this module. It also gives you some more details about how they work.

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Private offers for customers creation

ISV to Customer Private Offer Creation is a demo that takes you through the process of an ISV creating a private offer for sale to a customer. Learn a useful way for ISVs to customize their offer and sale to a customer.

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Private offers for customers' acceptance

This is a video that shows you how the customer experience works when you accept a private offer from an ISV to Customer. In this walk through, you will see the steps and details involved in this process.

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Private offers for customers purchase experience

In this walk through video, see the customer experience for viewing details of their private offer in the Azure portal and deploying the product.

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Private offers for CSP partners preview

Learn about private offers for Cloud Solution Providers in this overview of the capability in Partner Center.

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Private offers for CSP partners creation

This demo takes you through the process of an ISV creating a private offer for sale to a Cloud Solution Provider.

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Private offers for CSP partners purchase process

In this walkthrough video, see the purchase process partners in the Cloud Solution Provider (CSP) program go through to purchase private offers created by ISVs.

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Try hands-on Partner Center labs

Practice creating offers in Partner Center with labs that cover the process from start to finish.

Go to the labs

Bonus Resources

Technical Accelerators

SaaS Accelerators

The SaaS Accelerator is a community-led reference implementation for publishing transactable SaaS offers in Microsoft's marketplace quickly. The Mastering the Marketplace content library has a course on building a SaaS offer with the SaaS Accelerator

SaaS Accelerator on GitHub On-demand course

Metered Billing Accelerator

For Azure Managed Application or SaaS offers in the Azure Marketplace, developers must track metered billing usage and send usage events to Microsoft only for usage above the base fee. This is required for all metered billing offers.

Metered Billing on GitHub

SaaS client libraries and tools

SaaS API Postman scripts

The SaaS API Postman scripts provide a set of Postman scripts that you can use to test the SaaS Fulfillment and Metered Billing APIs. The scripts are available on GitHub and include a predefined Postman collection and environment.

Get the scripts

Microsoft Commercial Marketplace SaaS API Emulator

The emulator lets teams build for marketplace without production APIs. It is a Node.js tool that emulates the SaaS Fulfillment APIs of Microsoft commercial marketplace.

Get the emulator

Java Client Library

The Microsoft commercial marketplace SaaS offer billing SDK enables Partners and Startups to build the requirements for the implementation of transactable SaaS offers for both the AppSource and Azure Marketplaces.

See more

ARM-TTK validation tool

A PowerShell tool for analyzing and testing Azure Resource Manager templates and CreateUiDefinition.json files. The tests will check for coding best practices.

Get started

.NET Library

The Microsoft Commercial Marketplace SaaS .NET client enables publishers to build solutions interacting with Fulfillment and Metering APIs with .NET.

Use the library

Commercial Marketplace samples

If you are looking for a useful starter solutions that can help you create and manage different kinds of marketplace scenarios, you should check out this GitHub repository where you can find more details and information about them.

See the samples

Accelerate growth with training and events

Webinars

Learn from live and on-demand webinars about business and technical topics in the Microsoft commercial marketplace. Get expert advice to build, publish, and grow your solutions.

Explore webinars

Master the Marketplace Office Hours

Learn how to publish your transactable offer to the marketplace. Join our business and technical teams for an open Q&A. Send questions before or chat live during the webinar.

Register now